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History of mc donald

Posted by Jibril on Tuesday, May 1, 2012

Mc Donald is a very famous food company in the world. Where - where is mc Donald. Only by ordering, food will be immediately escorted us home. Mc Donald became a family favorite place to gather. Here it is the history of the mc Donal.

McDonald's first was established in 1940 by two brothers Dick and Mac McDonald, but then the license was purchased by Ray Kroc. They introduced the "Speedee Service System" in 1948, which later became the basis pinsip modern-food restaurants. McDonald's first mascot named Speede, that a man with a hamburger-shaped head that uses a chef hat. Speede later replaced by Ronald McDonald in 1963. McDonald's currently does not make the year 1940 as year of birth of McDonald's restaurants. They chose 15 April 1955, when Ray Kroc bought McDonald's franchise license from Dick and Mac in Des Plaines, Illinois, as the day of his birth. Kroc later bought shares of McDonald's brothers and led the company to expand to the whole world. McDonald's shares went on sale to the public in 1965.

Kroc owned aggressiveness against the will of McDonald brothers. Kroc and the McDonald brothers fighting for control of this business, but the McDonald brothers, who eventually left the company. The dispute is documented in both the autobiography and autobiographical Kroc McDonald brothers. Sites where the McDonald brothers' first to establish a restaurant now used as monuments. In 1960, there are more than 200 McDonald's channels around the country, rapid expansion is fueled by a low-cost franchise.

Ray Kroc has created one of the most powerful brands of all time. But he almost did not get a profit. Finally, he decided to use real estate as a financial supporter of the cause of McDonald's into a profitable operation. In 1956, Kroc founded the Franchise Realty Corporation, bought the land and act as the owner of the restaurant for franchise buyers with interest.

Kroc knew instantly that he had seen the future. With approval in hand, Kroc began to fill the shadow of McDonald's restaurants that exploded from coast to coast. An experimental model in Des Plaines, Illinois, outside Chicago, which bersifatkan the same low price, as well as a limited menu, and quick service restaurants such as San Bernardino. The restaurant opened on April 15, 1955 Dear achieve sales of $ 366.12 to quickly insert a profit.

Kroc watched warily as the restaurant is a new mother, personally leading the activities of the kitchen and scraping gum from the parking lot with a knife expression. For Kroc, mimicking a single store McDonald brothers new beginning. In order to build a joint venture restaurants, Kroc knew that he had to impose discipline on the restaurant industry is loosely managed. And that means improving standardized operating procedures in a process that can be replicated. Roy Kroc died in old age in January 1984, at age eighty-one years old, just ten months before McDonald's sells hamburgers's 50th billion.

Until in 2004, McDonald's had 30,000 restaurants worldwide with the average number of visitors to 50 million people and visitors per day and 1,700 restaurants. Mc Donald's continued berkambang today. In the big cities in Indonesia also many fast food restaurants we encountered this.

Thanks,,,,,
Hopefully useful,,,,,,,
Success and Stay spirit,,,,,,,





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